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September 8
Half-Day Education Workshop: Time Management

September 15
September Program: Outlook for Northern Utah

November 3 - 5
2010 SMPS Southwest Regional Conference

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Marketer's Toolbox - Website Marketing & Analytics
WEBSITE MARKETING AND ANALYTICS
Presented by: Chris Carlston of Rare Method, Eric Morgan of 12 Horses, and Dion Jones of Richter 7

Marketing professionals in the A/E/C industry are coming to recognize the ever-growing importance of establishing and maintaining an online presence for their firms. But with websites, search engine optimization, social networking, blogging, site usability, analytics and more, getting your company up-to-speed in online marketing can be an overwhelming task. Join us on April 8 as we learn about the following topics from local online marketing experts:

• Site Usability, architecture and effective design - Chris Carlston of Rare method will explain why creating a "pretty" site doesn't necessarily equal an effective one. He'll discuss ways to structure your site for easy navigation, how to design an enticing home page and how to give visitors what they're looking for.

• Search optimization strategies - Learn from Eric Morgan of 12 Horses how reciprocal linking, meta tags and creating relevant content will drive your target market to visit your site. He will discuss the basics of what makes Google (and other search engines) tick and how you can use this information to your firm's advantage.

• Google Analytics/email marketing - Get inside the brain of one of Utah's foremost experts on online marketing, Dion Jones of Richter7 (formerly of Overstock.com). He'll explain how to measure your online marketing plans so you can create maximum efficiency in your campaigns. He'll also give real-world examples of how you can use email marketing to grow your brand and create action in your current and prospective clients.

In this 1.5-hour session, you'll get to ask these professionals your burning questions (Is online marketing really worth the time? Isn't online marketing expensive? How do we keep our website's content timely and relevant?) as well as interact with your peers in the industry to find out what's working for them (and of course, what's not).
April 8Costs
8:15 – 8:30 AM Registration
8:30 – 10:00 AM Presentation

Location
Hunt Electric
1863 West Alexander St.
SLC, UT 84119
(801) 975-8844

   Member: $10.00
Affiliate Member: $15.00
Non-member: $20.00

Contact Information
Marie O'Quinn
Stantec Consulting
(801) 743-4921
marie.oquinn@stantec.com

Marie O'Quinn
Stantec Consulting
(801) 743-4921
marie.oquinn@stantec.com
 
News

5/11/2009
SMPS Event Cancellation Policy - Event cancellations are accepted until on-line registration...(read more)

 
   
 
 
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